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Chapel Hill, N. C. –Researchers at the UNC Center for Community Capital and RTI International will examine whether providing monetary incentives helps reduce the level of non-response among survey participants during data collection.

The research project, “Anticipatory Survey Design: Reducing Non-response Bias during Data Collection,” is funded by the National Institutes of Health.

Understanding the impact of such incentives is important information for researchers as people over the years have become less and less willing to complete surveys. As a result, response rates in major surveys have been steadily declining. Low response rates can make it more difficult for researchers to draw valid inferences if the individuals who are not interviewed differ systematically from those who are interviewed.

Recent survey methodology research seeks to find methods for identifying which respondents are most likely to cause bias in the estimates obtained from key survey measures and increasing the participation rate among such respondents.

Research survey design and methods are a key area of expertise and research for the UNC Center for Community Capital, the leading center for research and policy analysis on the transformative power of capital on households and communities in the United States. Part of the College of Arts and Sciences at the University of North Carolina at Chapel Hill, the center offers data and analysis that helps policymakers, advocates and the private sector find sustainable ways to expand economic opportunity to more people more effectively. For more information, visit or call (919) 843-2140.

Topics(s): Other, Research Design
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