Publication DateJune 2009
Most financial education lessons are written in English for an audience that’s familiar with American culture. As a result, many of these programs may not appeal to immigrants who have limited English language skills or are unfamiliar with local customs. Yet many of these individuals could benefit from learning the basics of financial management and the American financial system.
How can we bridge the cultural gap in financial education?
One innovative approach is the Nuestro Barrio “telenovela,” a Spanish language television program that delivers financial education through the engaging and culturally relevant soap opera format.
It may be entertaining, but is this telenovela an effective means for delivering financial education to Latino immigrants?